| Orange in nationwide search for a Bollywood Star |
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Orange customers given chance to win a part in Bollywood movie*
- Orange users to vote for their favourite wannabe star on Orange World*
August 2006, London UK – Orange customers are being given the chance to appear in a forthcoming Bollywood movie being produced by Eros International. To participate, would-be Bollywood stars need to post a picture message of themselves dressed in a Bollywood theme to Orange World on their mobile phone.
Entries are voted by Orange users who can access the gallery of hopefuls via their mobile phone on Orange World. The person with the most ‘Buff’ votes will win a part as an extra in a new Bollywood movie. The competition has been organised in conjunction with Pocket Group and Eros International, who recently releasedthe smash hit ‘Omkara.’
Orange have been working with Pocket Group and leading Bollywood players such as Eros International to enable their customers to access the latest Bollywood ringtones, clips, wallpapers and text alerts on their phone via Orange World. Also available are reviews and listings about current top Bollywood releases such as Omkara, Kabhi Alvida Naa Kehna, Rang De Basanti and Bluffmaster alongside information about Bollywood stars.
Sharon Cooke, Marketing Manager at Orange says: “Bollywood is taking the UK by storm and rating people on Rough or Buff is one of our most popular boredom busters. This is a hot combination which captures what’s popular now, user generated content and Bollywood film. We’re expecting it to be a really popular competition and look forward to making someone’s dream come true.”
To view and to vote for your favourite wannabe star or to submit your own photo, visit the Bollywood Film section on Orange World via your Orange mobile phone and see ‘Be a Bollywood extra’*
For further information call the Orange press office on 0870 990 5436 or Email: Orangepr@golinharris.com
*See Orange World on your Orange mobile for terms and conditions of the ‘Be a Bollywood extra’ competition.
**Terms apply
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