Kuala Lumpur, 22 June 2007: Introducing a trend that is picking up steam in Asia, Pocket Group launched a fully-hosted imagery content service with Maxis Communications Bhd, the largest mobile telecommunication service provider in Malaysia. Through this partnership, Maxis' 8 million plus subscribers now have access to hundreds of imagery contents—colour wallpapers, animated screensavers and themes—paying only data charges.

At launch of Phone Deco, the name of the free imagery download portal, about 300 imagery content items were made available. New themed content is scheduled to be added on a weekly basis to enable subscribers to give their phones a free makeover.

"Being a global player, Pocket Group is able to take learnings from one territory and share it with the telcos of another territory," says Andrew Hull, the Managing Director of the mobile entertainment content services company. "Our present initiative with Maxis came about as a result of what we've observed and experienced in another territory."

"The mobile phone has become a very personalized appliance that reflects the identity of a person. With the Phone Deco portal, we are taking phone personalization to the next level. Now, everyone with Maxis can get a free phone makeover." says Kugan Thirunavakarasu, Head of Product Development & Infotainment at Maxis.

Even without any marketing, the daily download numbers, since 14 June, confirm that Phone Deco is a huge hit with subscribers.

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