The UK's First All-in-one Marketing And Content Management Platform
Pocket Group today announced the launch the UK's first mobile marketing and content management platform. It aims to improve the way businesses use mobile technology to increase brand awareness, grow revenue and increase customer numbers. P² enables businesses to bring content to customers faster and target them with relevant marketing information more effectively.

P² is a powerful and flexible technology platform that integrates every aspect of mobile communications from marketing and content delivery to management and reporting. Organisations such as network operators, record labels, TV companies and publishers can use P² to deploy a wide range of content and marketing channels quickly. For example, music and TV companies can use P² to create micro web sites or portals within minutes and hours of a record release or TV programme, opening up a range of associated products and services to mobile customers and increasing sales opportunities.

"We have just used the P² platform to setup a competition and mobile content site for one of our rising stars Hard Kaur - the site delivery has been speedy and efficient and we are looking forward to promoting more content to the fan database we are building," said Sareata Ginda, Marketing Manager for Saregama, a leading Asian record label.

Andrew Hull, Pocket Group Managing Director, said, "Businesses have only just scratched the surface when it comes to harnessing the huge potential that mobile communications have to dramatically increase brand awareness and market new products and services. P² is one of the first mobile marketing and content management applications that provides businesses with a single, integrated way of capitalising quickly on the opportunity to target mobile users in more innovative and dynamic ways."

P²'s applications include:

• Managing mobile portals for mobile operators
  
• Allowing brands to acquire customers and communicate with them via mobile
  
• Helping rights holders use mobile as a channel to market
• Powering mobile marketing campaigns

P² also makes many mobile content delivery operations - like billing and subscription control and response monitoring and management - faster and simpler to implement and run through a single, centralised application. Additional benefits of P² include a simple method for outsourcing content hosting and management, better mobile marketing campaign management, and mobile ad tracking.

P²
P² is a proprietary technology platform designed by Pocket Group to deliver compelling customer experiences on mobile. Several years in development, it is the culmination of Pocket Group's 8 years experience of the mobile sector. Additional roll-out plans for autumn 2007 include a revolutionary social networking capability on mobile.

Company Information
Pocket Group is a mobile entertainment company. It supplies a range of music, TV, Film and celebrity content to over 50 mobile operators, helping them understand and monetize mobile content. It represents over 1000 content rights holders such as independent music labels and TV production companies, helping with their mobile distribution, production and strategy.

For further information contact:
Andrew Hull, Managing Director
m: +44 (0) 7957 143 777 ; e: andrew@pocketgroup.co.uk

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