At an awards ceremony attended by 1500 people, New Media Age has awarded HealthAmigo the best in the Health category for its PocketDoctor product.

In the Health category, the judges were “impressed by PocketDoctor’s vision”, and described it as “brilliant at what it’s trying to do”. PocketDoctor also benefited from being one of the only truly multi-platform businesses in the category.

Managing Director, Rob Wilson, said: “To beat companies such as Superdrug and Channel 4 to this award is quite an achievement. We knew we had an excellent product, but it is pleasing to see it acknowledged by our industry. In particular, our mission to be a ‘doctor in your pocket’, anytime anyplace any device, is now a reality.”

The awards centred on the theme of effectiveness, ie that new media companies can provide:

• Real solutions to problems faced by business
  
• Products and services that are more efficient and profitable than old methods of doing business
  
• New solutions can be integrated with existing systems

Last month HealthAmigo launch PocketFirstAid. The service contains A-Z guide of emergency situations, procedures to follow in each and details of classic first aid techniques from ABC to CPR. Also recently launched is PocketDoctor-on-Call: a national advice line that gives the public direct access to GMC registered doctors.

PocketDoctor-on-Call means that people can now speak to a GP from a mobile phone or landline between 8.00am and 10.00pm seven days a week. The telephone number for the service is 0906 63 77 999 and is charged at £1.50 per minute. These services further HealthAmigo’s aim to provide health services anytime, anyplace, anydevice.

Through its PocketDoctor service, HealthAmigo already offers information and support through its WAP, web and palm top computer services - all can be viewed at www.pocketdoctor.co.uk

Editor’s Note

HealthAmigo is a wireless health applications and services business, founded in January 2000 by Rob Wilson and Andrew Hull. It develops medical services for use with new technology platforms - internet, WAP, PDA, SMS and digital TV - for businesses and consumers. It is designed as the patient’s friend – accessible, easy to use, highly professional and based on reputable UK medical sources of information.

In addition to PocketFirstAid and PocketDoctor-on-Call, HealthAmigo has three other products launched under the PocketDoctor brand, Health-e-Ref, Symptoms Analyser and DoctorQ. New premium services shortly to launch include Travel and Sexual Health.

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