Portal Management

Pocket Group understands the key importance of content management in the mobile space, driven by 3 factors:

Device size – menu structure is all important on small devices.
Demographic – the young demographic of mobile content consumers means refresh rates have be high to keep them engaged.
Content Fashions – mobile entertainment sectors such as music have rapidly changing tastes and portals need to reflect that.
We therefore keep a close eye on mobile portals, simulating the consumer experience to make sure the menu structure is optimised, fresh content is highlighted, and the portal reflects the ever changing world of entertainment. We supply content updates on a weekly basis to all of our clients. This attention to the detail of mobile content can push up revenues significantly.