In each of these areas, we bring a huge amount of knowledge of each genre, by working closely with the rights holders and with experts in each of the fields. This enables us to identify the trends and best selling content in each area, thereby maximising revenue generation.

A key strength of Pocket Group is in creating content propositions that work across all the different mobile content platforms:

This enables us to deliver content propositions around particular media properties such as a music artist or film, rather than around a particular content type.

Portal Management:

Pocket Group understands the key importance of content management in the mobile space, driven by 3 factors:

• Device size – menu structure is all important on small devices.
  
• Demographic – the young demographic of mobile content consumers means refresh rates have be high to keep them engaged.
  
• Content Fashions – mobile entertainment sectors such as music have rapidly changing tastes and portals need to reflect that.

We therefore keep a close eye on mobile portals, simulating the consumer experience to make sure the menu structure is optimised, fresh content is highlighted, and the portal reflects the ever changing world of entertainment. We supply content updates on a weekly basis to all of our clients. This attention to the detail of mobile content can push up revenues significantly.

Marketing / Promotions:

Mobile Entertainment Services are playing an increasingly important in attracting new customers and in driving revenues. Our close relationship with rights holder means that we can help put together high-profile marketing and promotional campaigns around mobile content. We help manage the process from conception, through to designing portal micro-sites and content delivery.

Brand & Rights Owners

Content Distribution:

We work with over 50 rights holders to help distribute their content over mobile. This includes distributing to our network of clients as well helping you manage your existing agreements. We will analyse your rights properties and create a compelling mobile package to ensure maximise distribution to consumers.

Content Production:

We have an in-house production team with years of experience in mobile content creation. We will take your content in any raw format and convert, edit and package it to produce an optimised service for mobile. A single piece of content can often be converted into up to 50 different formats for mobile device optimisation.

Marketing / Promotions:

Pocket Group prides itself on being at the cutting edge of mobile technology and marketing. We can create new and innovative mobile marketing campaigns and promotions, that we can generate mobile revenues from your existing marketing channels, alongside any support ing campaigns in partnership with our distribution clients.

Mobile strategy:

Our six years of experience in the mobile sector gives us a unique understanding of the mobile space, from the role of network operators and revenue models to billing solutions and mobile marketing. We can advise on how to use mobile to generate awareness and revenues.